Together with a second producer, I managed the complete production on the road — from filming and editing to publishing and content strategy. Living and working from a campervan throughout the journey, we delivered weekly YouTube episodes and daily social media content across Instagram and TikTok while documenting the full experience in real time.

The project generated tens of millions of views, with multiple videos reaching 10M+ plays. Over the course of the eight-month journey, the campaign grew his Instagram following by more than 250,000 followers.